Thursday 29 May 2008

Everyone loves a winner!


Big news for us - http://www.travelguru.tv/ has won its first (of many, we hope!) award. The Travelmole Web Awards ceremony was held on Thursday 15 May at the Canadian High Commission in Trafalgar Square, London. With over 12oo nominations for 14 different categories, we were chuffed just to be nominated (yeah I know they all say that - but, no really, we were!). But to win the ‘Best of Use of Video’ category was a real thrill.

What was interesting about the nominations was it wasn’t just the usual big players involved - each category had a very diverse mix ranging from start ups like us to medium size operations. Some well known names (e.g Silverjet, Visit Britain and P&O) were in there and, in my opinion, deserved to win their categories but for once, it felt like a level playing field with awards not just based on advertising spend.

See http://www.travelmole.com/ for a full list of winners

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Notes from... Malta - 30 years on


As a child, Malta was our regular family holiday destination. My parents invested in a holiday apartment on the south of the island, well away from the main tourist resorts and we would spend a fortnight or more there every summer. Revisiting some 30 years later for a http://www.travelguru.tv/ location shoot, I was curious to see how the island had changed…

My memories of the island are of boiling summer heat, swimming in crystal clear blue sea, chips with everything and, my annual holiday highlight, knickerbocker glories at the Wimpy in Sliema!

As it happened on this trip, Sliema was to be our base. As we drove in from Luqa airport I barely recognised the place. This always was the main tourist hub and it still is but now it seems there is hardly a square inch of land left in between the tightly packed and chaotic jumble of buildings spilling down the hill onto the seafront promenade. And alongside development comes more people, more cars, more noise. The development in fact extends right the way up the east coast of the island – St Julians, St Pauls Bay, Bugibba and Mellieha are now what brochures would refer to as ‘popular and lively’ resorts. All this development of course means much more choice when it comes to hotels, restaurants, bars, clubs and casinos but picturesque it is not!

But there again Malta always has been one of those places where you need to look beyond face values. There are some pretty spots to visit – the ancient city of Mdina for instance, the Upper Baracca gardens with its splendid views of Valletta harbour and the scenic tourist haunts like the Blue Grotto - but by and large people don’t come here for the scenery. What they come for – and here is something that certainly hasn’t changed – is the virtually guaranteed sunshine and the warm familiarity of the place. The wartime connections are well known and the legacy is a population who seemingly love us Brits, who (in the main) can speak our language, drive on the ‘right’ side of the road and make us feel very much ‘at home’.

What is more, the Maltese people are truly a delight – expect to meet all sorts of different characters but it is rare indeed to come across anyone who would not go out of their way to help you out. A small example – I somehow managed to leave my mobile phone on the transfer bus from the airport to the hotel. Next day it turns out the driver had found it and answered a call from my husband which enabled him to find out where I was staying. He volunteered to bring it to the hotel and insisted on meeting me personally. The cynic in me assumed he was after a tip and, having gone to an awful lot of trouble on account of my stupidity, I was happy to offer one. To my surprise, he flatly refused to accept it. He genuinely just wanted to make sure personally that I got the ‘phone back.

Filming at the Qawra Palace Hotel up near Bugibba further re-inforced the point. The hotel is a pretty ugly concrete block on the Qawra seafront and yet we met guests who come back year after year – the record going to Andy and Lillian from Aberdeen who were there on their 14th consecutive 6 month winter stay! The reason for their loyalty? Value for money of course, but also the Maltese people and the sense of security they have on the island.

Another striking change is that the food has improved beyond belief. Fresh fruit, veg and seafood were never in short supply but somehow local restaurant menus never seemed to offer much beyond grilled fish or steak and chips with everything. Now there are dozens of international restaurants to choose from with the same quality and variety as you would expect from any Mediterranean resort. The Fortina Spa Resort where we stayed is a shining example with no less than 6 different themed restaurants serving everything from freshly made pizzas to sushi. The quality of both food and service is impressive.

The trip was hectic with 3 hotels to film in as many days but on a quick side trip to get some shots of the famous coloured fishing boats at Marsaxlokk, our guide kindly squeezed in a quick detour via Birzebuggia where we had our family apartment. To my horror as we came over the brow of the hill, so did the view of the massive sea container port which now dominates the town’s somewhat ironically named ‘Pretty Bay’. My Dad would turn in his grave!

Malta seems to be a place people either love or hate – which camp are you in?

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.tv

 We considered .tv to be an obvious choice for our video based web site http://www.travelguru.tv/ but several people have commented that they had not heard of it before.

.tv is actually the country code top level domain for the island nation of Tuvalu, a tiny dot in the South Pacific. Small it may be, but its government had the foresight in 2000 to contract lease its Internet domain name for $50 million in royalties over a 12-year period. The domain is currently operated by dotTV, a VeriSign company and the Tuvalu government owns 20% of the company. What you might call a nice little earner!

If you are interested to know more about Tuvalu their offical tourism website is http://www.timelesstuvalu.com/ - and very nice it looks too!

Once you’ve heard of it, you’ll notice .tv websites are now quite commonplace but I guess there is still a natural tendency to think .com

I recently met the owner of another travel .tv enterprise http://www.hotels.tv/ and we considered the idea of forming a “.tv” support group… any interest out there?

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Friday 23 May 2008

Up and Running


Here we go taking a leap into the world of blogging. Encouraged by other bloggers who have contacted us via our newly launched website http://www.travelguru.tv/ the feeling seems to be that a blog can only add to what is already, we hope, a pretty innovative site.

The story so far… travelguru.tv came about following a chance conversation almost a year ago now with the person I now refer to as my ‘founding guru’, travel journalist, John Carter. Knowing my background as travel video producer and ruing the demiseof the BBC Holiday programme, John commented on the lack of travel programming for the more ‘mature’ traveller. If you stop to think about it, there is little on TV catering for the vast number of older people who are the ones, lets face it, who have both the funds and time to travel the world.

I took his point but we agreed it was unlikely we could get anything commissioned for TV - new programming these days is either top end drama or, at the other extreme, of the trashy celebrity, phone-in, wannabe elimination variety.

But then… the light bulb moment… I thought about creating our own dedicated TV travel channel on the internet. I had been working with a technology provider, Vividas, whose software allows you to get as close as I’ve seen so far to a full screen, TV viewing experience. I also have experience of negotiating travel offers for media promotion.

So then ideas, and a team of ‘gurus’, started coming together and plans evolved to establish a video based travel website that provides not only top quality video reports on different destinations but also offers independent advice from the cream of the UK’s travel commentators and gives our audience access to some great holiday offers.
We loved the idea so much, my husband gave up his full time job and together, we worked towards building the site. I wish I had kept a blog during those pre-launch days but perhaps the blood, sweat and (at times) tears are best forgotten. For the record though, we owe a huge debt of gratitude to John, our other launch gurus and some visionary tour operators who trusted us enough to come on board and help us get it off the ground.

Anyway cut a long story short, we hit our target and travelguru.tv was born in January 08. Now we wait to see if our unique concept will take off. All signs are good but its still early days…
Our challenge now is to build awareness of the site and keep adding new video offers - next location shoot is in Malta next week.

We would love to know what you think about travel programming on TV?
And, of course any feedback or comments relating to travelguru.tv are very welcome.

(written by Cathy Bartrop)

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